Wilf Schlee Jr. PDF Print E-mail
Written by Thad Winzenz   
Monday, 04 May 2009 20:26
Wilf Schlee Jr. is the son of a previous AYYA  Yo-Yo Hall of Famer Wilf Schlee Sr.  Schlee Jr. worked with his father at the well known Canadian yo-yo company Cheerio.  After World War II, Schlee Jr. set up productions in the United States for the Cheerio yo-yo.  Working with Sam Dubiner and Al Gallo they make the Cheerio brand the most significant rival to the Duncan yo-yo empire.  Since Duncan owned the trademark yo-yo in the United States Schlee Jr. could not use the word to describe his toy, but Cheerio market penetration was so great in some Northern cities the toy was not called a “yo-yo” but a “cheerio”.  In 1954 the Cheerio brand in the United States was sold to Duncan, but Schlee Jr. continued to produce, sell and promote yo-yos in the United States as the Hi-Ker brand.
Last Updated on Friday, 22 May 2009 13:22
 
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